A great way to think about this slide is to imagine it as a short tweet-describe your business in 140 characters or less in a way your parents would understand. This is a quick one-sentence overview of your business and the value that you provide to your customers. While every business is different, I’ve found that the following format works for most businesses and is most likely to generate interest from potential investors.To get started, download our free pitch deck template, and read on for insight into the importance of the following 11 slides as you develop your own deck.

So, while a solid pitch deck is critical to raising money, the key goal of the deck is to get to the next step-another meeting and a request for more information. You want investors to ask for more after they hear your pitch and not just show you to the door. And because investments rarely are made after just one meeting, your goal is to spark interest in your company. Remember, your pitch deck and pitch presentation are probably some of the first things that an investor will see to learn more about your company. What? I know that doesn’t sound right, but the real goal of your pitch deck is to get to the next meeting. This may sound counterintuitive, but the goal of your pitch deck is not to raise money. Other slides you might include in your pitch deck.

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